Buying Leads On Zillow
Most agents pay for leads as part of their marketing strategy, but are Zillow leads worth it? What do they charge for leads and are their fees worth it? Here's what you need to know before signing up to become a Zillow Premier Agent.
buying leads on zillow
Paying for real estate leads can help your real estate business grow. Instead of trying to find interested home buyers, a website such as Zillow delivers their email addresses and phone numbers to you.
Paying for leads on Zillow gives an agent more exposure to potential buyers, as most home buyers start their search online. A good lead generator can send you a steady flow of clients, saving you time and helping you sell more.
Zillow bases their pricing on the median home prices in your zip code. If you sell in an expensive market, you'll pay more for your leads. They also take into account the number of agents in your market and your advertising budget.
When you sign up to be a Premier Agent with Zillow, you're put in a group with other agents in your zip code. As Zillow collects leads, they forward them onto agents in that group based on their budget. An agent with a higher budget will receive more leads.
But Zillow makes no promises to vet these leads, and there have been some complaints online from realtors receiving fake or scam emails. Zillow charges upfront for leads and has no real incentive to verify any information before sending it to a realtor.
Clever Real Estate operates differently. Partner Agents only pay for a lead once a sale has closed. Agents in our network have less risk. Clever also verifies all leads and provides their Partner Agents with high-quality real estate leads with no upfront costs. To find out more about joining our network, contact us today.
The leads come from across our network of sites: Zillow, Trulia and, in New York City ZIP codes, StreetEasy. Together our sites garner the largest audience of home buyers on the web, creating immense opportunity for you to quickly expand your client base.
Not all leads who inquire about listings on our network of sites are ready to speak with a real estate agent. For example, they may be more interested in renting. In these cases, we email the lead to a Zillow Premier Agent for them to nurture. These leads are distributed based on your share of voice.
Essentially, you are paying for a percentage of a particular zip code. If the zip code has highly-priced homes, you will have to pay more. In addition, you will have to compete with your fellow agents for the leads.
Due to the high price of leads, it takes a larger budget to truly be effective with Zillow Premier Agent. Depending on your budget, location, and competition in your market, it may or may not be worth the investment depending on how many leads you can expect to get out of it.
This program works by providing agents with leads, but only charging if a transaction goes to closing. At the moment, Zillow Flex is only being offered in a select number of markets but is likely to be rolled out on a national scale soon.
So before you sign up to Premier Agent, work on collecting reviews from your clients, and go for quality over quantity. Once you have a high enough rating, you can consider investing in leads on Zillow.
Zillow leads will probably work best for more established agents with a stronger Zillow profile, but newer agents can make the system work too if they have the right budget and live in an area with low competition.
Real estate is a competitive field, but if you buy real estate leads, you can quickly grow your business. Real estate lead generation companies curate lists of sellers or buyers who are actively looking for an agent. While this comes at a price, your commission should more than make up for what you spend. This list of the best places to buy real estate leads should help you make a splash in the home buying or selling industry.
To start the lead generation process, Zurple first creates your branded home search website for every target area you choose (you can have up to ten). You can then purchase additional search engine marketing services from Zurple or pull in your own leads from Zillow or other sources. Once your leads are curated, Zurple then analyzes their search history so you can learn more about how to engage them.
When considering the best sites to buy real estate leads, we considered the features agents would find most valuable, such as lead quality and automation. Sites that offered qualified, warm leads ranked higher than those where leads were cold and would take a lot of persuasive prowess to convert.
Extra features, such as an included CRM or personalized customer support, also helped us round out our list of top lead buying sites. Basically, if a service went above and beyond just providing leads, we considered this a plus.
Real estate generators earn their money in one of three ways. They can offer leads to real estate agents and brokers for a monthly fee upfront, make them available for free but receive a referral fee for leads that end up turning into sales, or a combination of the two methods.
Paid advertising connects you with a larger demographic, ensuring lots of eyes on you and your product. When creating a paid ad, be sure to link back to your IDX website or landing page to capture leads. Here are five paid advertising strategies to generate real estate buyer leads:
Geographical farming (or geo-farming) is an effective strategy for real estate buyer lead generation. This approach works well for small areas like subdivisions but can also be effective for larger residential neighborhoods. These geo-farming tactics are smart ways to find real estate buyer leads:
LinkedIn is also great for networking and generating new leads. Maximize your LinkedIn presence by creating a professional and informative profile. Use the advanced search tool to identify potential contacts in your market, and make sure to engage with groups and share valuable content.
Recently, there has been a change in how Zillow markets agents on each listing. The recent update provides a way for smart, proactive real estate agents to gain leads for free. Sounds too good to be true? See for yourself.
Many real estate agents worry about the escalating costs of buyer leads and the fact that these leads are shared with other real estate agents. As a result, some are considering canceling their ad spend investment on the site.
Zillow charges top dollar for the leads, but they do not charge agents to have a profile. So, there are two primary keys: Get more listings and have a top-notch profile. Again, both of these are free. As the listing agent, you are in the top spot ABOVE the top paying Realtors.
Ok, you have listings, and you are on top of the paid premier agents. That is not all there is. You will still need to market to site visitors. Who wants to call a blank profile with no reviews? Sure, the Realtor looks like he/she has a head, but that is about all you can tell of this agent. Buyers and sellers are looking for top reviewed and recommended Realtors who are experts in their market. This essential part is also free of charge. Profile tips for getting more leads:
Hopefully, this has provided some helpful insight into the workings of Zillow, but also something that will motivate you in your business. Of course, this could change in the future, but we feel that no matter what, these are excellent practices to use in your business. Plus, if you still want to buy leads from Zillow, great!
Market Leader uses strategically placed ads on Google and social media to drive traffic to one of two places: a home valuation page for seller leads or a personally branded, IDX search-enabled landing page for buyers. In order to use the tools on these pages, visitors are required to input their contact information, which then gets passed directly to you.
Armed with this information, you can market to these likely clients, driving your conversion rates and the quality of your interactions through the roof. On top of the quality of their leads, they are the only predictive analytics company that guarantees a certain number of leads: 30 leads per month in your targeted ZIP code and 90 leads within five ZIP codes if you upgrade to the premium package.
REDX Cost: Starts at $39.99 per month; expired, FSBO and location-based leads are priced at $59.99 per month; PLUS plans are about $60 more and include email addresses in addition to phone numbers. Power Dialer starts at an additional $59.99 per month.
Somewhat similar to Market Leader, Zurple generates real estate leads with community-specific buyer and seller landing pages designed to capture lead information. These landing pages offer something of value (a home valuation or an IDX search) in exchange for contact information. Zurple takes it a step further by advertising on platforms like Facebook, Instagram, and Google to drive traffic to these pages.
BoldLeads has a great approach to acquiring leads, but they really stand out with customer relationship management. Automated SMS texting, emailing, and even voice messages make moving your leads closer to a sale easier. Stay tuned to The Close for updates as their new offerings roll out!
The majority of real estate businesses have some form of paid leads as a part of their marketing strategy. The most successful agents and teams actually scale up their lead buying once they identify a successful lead source. However, the very best agents see buying leads as only one part of their overall strategy.
Yes, there are brokerages that offer this. However, we encourage you to try putting together a plan to do it yourself before going all-in on someone else doing it for you. When you rely on your brokerage for leads, you end up sharing your opportunities with every other agent who is doing the same thing.
However, when markets are competitive and prices are high (hello 2021 and 2022), the cost per Zillow Premier Agent lead tends to shoot up dramatically. Some readers report leads as high as $450 or $500 each. 041b061a72